Bollywood’s Impact on Tourism Destinations

As in my previous article, I wrote about a beautiful destination ideal for camping, sightseeing, photography, and videography. This article was on Devil’s garden in Utah. The whole idea of this post came from a video filmed by a Bollywood movie. A few days back I was having conversation cum debate with a so-called “Indian Nationalist” on Youtube. According to him India or Bollywood should not promote International destinations and should promote only the national destinations. Well, this friend of mine has kind of forgot that we are living in the world of globalization where one’s thinking process should be global, not local. The Internet has removed all the boundaries and barriers between countries. What if Hollywood starts producing movies within the boundary of LA or America? Then half of the world would miss the opportunity of watching great destinations. What if Bollywood’s greatest hit DDLJ was shot within the boundary of India? then, no one among the population of 1.2 billion would ever come to know about the beauty of Switzerland nor movie would have been such a hit. Its just B2B business. Well, allow me to share some facts based on Bollywood’s Impact on Tourism Destinations (a report based on my primary and secondary research). Countries around the globe offer various type of incentives to encourage film producers to use beautiful locations to shoot films. They generally provide benefits such as easy processing of visas, discounts in accommodation and travel, location tariffs to facilitate road or shooting permits, assistance in identifying locations, etc. In turn, such benefits generate revenue for the local communities in the form of employment opportunities and boost to tourism.